In August, PENN entered into a 10-year, $2 billion deal to become the face of ESPN’s full-fledged entry into sports betting, one that family-conscious Disney, ESPN’s parent company, resisted in the aftermath of the 2018 U.S. “We’re extremely proud to introduce ESPN Bet and look forward to delivering an exceptional customer experience to fans across the U.S,” PENN CEO and President Jay Snowden said in a statement to Front Office Sports.ĮSPN Bet was the most-downloaded app on Apple’s App Store by on Tuesday. ![]() Promos were offered to new customers and those who use PENN’s Barstool Sportsbook & Casino app, which had about 2% of the market. ET on Tuesday, a launch that carries PENN Entertainment’s hopes of competing with DraftKings, FanDuel, and a handful of other sports gambling companies that dominate the space.Īnd PENN wasn’t messing around with the promos, offering those who sign up a deposit match and up to $250 of free bets - promos that have become less generous in the maturing legal U.S.
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